2014 Publishers’ Institute:
Marketing for Success

CSPA presented the seventh annual Publisher’s Institute on Sunday, June 22, 2014, from 1:00 to 3:00 pm at the Georgia World Congress Center in Atlanta during the International Christian Retail Show (ICRS).

NOW AVAILABLE AS AN AUDIO DOWNLOAD

CSPA has made available the complete audio recording of Publisher’s Institute: Tools for Success as well as PowerPoint slideshows for each of the three speakers’ presentations. You can purchase all four of these files for just $12.00. Many companies charge $50 for the information provided by just one of these speakers!





NOTE: After you make your purchase by credit card or by PayPal, you will be taken to a page where you can download the materials.

Topics presented in this 2-hour session included:

Specialty Sales: Tap into Book Sales Sources Right Under your Nose!
David W. Welday III, President, HigherLife Publishing & Marketing

David WeldayDavid Welday is President of HigherLife Publishing and Marketing, Inc. HigherLife is a strategic consulting, publishing, marketing and business development company that works with executives, authors and organizations to create innovative strategies and resources built on positive, life-changing messages. David has served in the publishing and marketing world for over 30 years and has vast experience in; direct response marketing, book publishing, curriculum and digital resource development. He has acquired and worked with multiple New York Times bestselling authors. His experience includes work in traditional, collaborative and self-publishing models. David is a gifted communicator, marketing strategist, copywriter, publisher and coach.

Seven Essential Ingredients for Successful Book Promotion
Sarah Bolme, Director, Christian Small Publishers Association

Sarah BolmeSarah Bolme is the co-founder and Director of Christian Small Publishers Association (CSPA), the owner of CREST Publications, and the author of the award-winning Your Guide to Marketing Books in the Christian Marketplace. She is also the editor of the CSPA Circular, the monthly newsletter of Christian Small Publishers Association. Sarah’s passion is educating others to help them market their books into the Christian marketplace.

The round table discussion that filled the third hour is not included in this download.


2013 Publishers’ Institute:
Tools for Success

CSPA presented the sixth annual Publisher’s Institute on Sunday, June 23, 2013, from 3:30 to 6:00 pm at America’s Convention Center in St. Louis during the International Christian Retail Show (ICRS).

NOW AVAILABLE AS AN AUDIO DOWNLOAD

CSPA has made available the complete audio recording of Publisher’s Institute: Tools for Success as well as PowerPoint slideshows for each of the three speakers’ presentations. You can purchase all four of these files for just $16.00. Many companies charge $50 for the information provided by just one of these speakers!





NOTE: After you make your purchase by credit card or by PayPal, you will be taken to a page where you can download the materials.

Topics presented in this 3-hour session included:

International Rights: Is It Right for You?
Cheryl Melendez, Executive Director, GLINT
Michelle Zasadil, International Rights Manager, GLINT

Cheryl MelendezCheryl Melendez is the Executive Director of GLINT (Gospel Literature International). Cheryl has worked in the not-for-profit sector for over 18 years holding several management and executive positions, has served as interim director for a start-up Foundation, has experience in retail sales, and has managed her own company for the past 7 years. She has a wealth of experience in growing memberships in associations, customer service, and managing business operations.

Michelle Zasadil has been the International Rights Manager for GLINT since 1998. She manages GLINT’s relationships with the “product owners”, which are the companies that publish English-language books and other resources that the international publishers are able to translate and distribute.

Creating Thriving Content Ecosystems
Jon Hirst, President & CEO, GMI

Jon HirstJon Hirst is the President & CEO of GMI (Global Mapping International). Jon has a background in mission innovation, publishing, and leadership. He was the Executive Director of Communications for HCJB Global from 2005 to 2009. Jon is passionate about using technology to improve the spread of the gospel. Recently, Jon and his wife, Mindy, have mentored leaders and authors through their Generous Mind think tank. Jon is also co-author (with Mindy Hirst and Paul Hiebert) of Through the River: Understanding Your Assumptions about Truth and co-editor (with Jim Reapsome) of Innovation in Mission.

Marketing Trends in Selling Books
Sarah Bolme, Director, Christian Small Publishers Association

Sarah BolmeSarah Bolme is the co-founder and Director of Christian Small Publishers Association (CSPA), the owner of CREST Publications, and the author of the award-winning Your Guide to Marketing Books in the Christian Marketplace. She is also the editor of the CSPA Circular, the monthly newsletter of Christian Small Publishers Association. Sarah’s passion is educating others to help them market their books into the Christian marketplace.


2012 Publishers’ Institute:
Thriving in a Changing Industry

CSPA presented the fifth annual Publisher’s Institute on Sunday, July 15, 2012, from 1:00–3:30 pm, at the Orange County Convention Center in Orlando, Florida, during The International Christian Retail Show (at ICRS).

NOW AVAILABLE AS AN AUDIO DOWNLOAD

CSPA has made available the complete audio recording of Publisher’s Institute: Thriving in a Changing Industry as well as PowerPoint slideshows for each of the three speakers’ presentations. You can purchase all four of these files for just $16.00. Many companies charge $50 for the information provided by just one of these speakers!

NOTE: After you make your purchase by credit card or by PayPal, you will be taken to a page where you can download the materials.

Topics presented in this two-hour session included:

Is the World Flat? Trends in eBooks and Digital Publishing
John McClure, Publisher, Signalman Publishing

John McClureAfter spending his time as an active duty Navy officer and then later as an IT manager for a large hotel chain, John McClure discovered ereaders, and specifically the Amazon Kindle shortly after its debut. He researched the process for formatting books to meet the Kindle specs and publishing in the Kindle Store and felt called to engage this as a business. Thus in June, 2008, Signalman Publishing was founded.

When the Barnes & Noble nook came along as well as the Apple iPad, John was able to learn the epub spec so that Signalman could also produce books for those outlets. When authors wanted to see their books in paperback, Signalman started its print-on-demand business. Today, Signalman has published 60 titles for the ebook market with 33 of those titles also available in paperback. John was interviewed by CNN about the rise of ebooks and its impact on traditional retail bookstores.

Selling and Distributing Your Book to Retail… How Does it Work?
Dave Sheets, Vice President of Sales, Snowfall Press

Dave SheetsDavid Sheets is a book industry veteran with experience with some of the top publishers and distributors in the Christian book industry. David has worked with Tyndale House Publishers during the heyday of the New Living Translation (NLT) and the Left Behind series; and Multnomah Publishers during the mega-selling time of The Prayer of Jabel. In addition, David led the sales and marketing teams at STL Distribution as Sr. Vice President. In 2008, David was named as one of Christian Retailing Magazine’s ‘Top 40 under 40.’ David then moved into technology publishing with a startup company that produced a digital product called Glo, which was named the ECPA ‘Bible of the Year’ for 2009. Most recently, David joined Snowfall Press, a rapid growth, short run print solutions company. Snowfall works with authors, publishers, ministries and businesses to produce high quality, short book runs with unique retail and direct-to-consumer distribution options.

The Ten Essential Elements of Successful Book Promotion
Sarah Bolme, Director, CSPA

Sarah BolmeSarah Bolme is the co-founder and Director of Christian Small Publishers Association (CSPA), the owner of CREST Publications, and the author of the award-winning Your Guide to Marketing Books in the Christian Marketplace. She is also the editor of the CSPA Circular, the monthly newsletter of Christian Small Publishers Association. Sarah’s passion is educating others to help them market their books into the Christian marketplace.


2011 Publishers’ Institute:
Expanding Your Reach

CSPA presented the fourth annual Publisher’s Institute on Monday, July 11, 2011, at the Georgia World Congress Center in Atlanta, Georgia, during The International Christian Retail Show (at ICRS).

NOW AVAILABLE AS AN AUDIO DOWNLOAD

CSPA has made available the complete audio recording of Publisher’s Institute: Expanding Your Reach as well as PDF files of the outlines for each of the three speakers. You can purchase all four of these files for just $14.00. Many companies charge $50 for the information provided by just one of these speakers!


NOTE: After you make your purchase by credit card or by PayPal, you will be taken to a page where you can download the materials.

Topics presented in this two-hour session included:

What a Publicist Can Do for Your Book
Jessica Quinn, Publicist, Jessica (Atteberry) Quinn Public Relations

Jessica QuinnJessica Quinn, owner of Jessica (Atteberry) Quinn Public Relations, has worked in public relations for the past 19 years—this year celebrating 10 years as an independent public relations consultant. Quinn works with a wide range of clients including individuals featured in prominent breaking news stories, faith-based charities, and authors writing about sports, politics or various non-fiction and fiction topics. Notable clients have included Tony Dungy, Joe Gibbs, Deanna Favre, Rick Warren, and Karen Kingsbury.

Logos Bible Software’s Digital Publishing Platform
Bill Nienhuis, Director of Publisher Relations & Services, Logos Bible Software

Bill NienhuisBill Nienhuis began a career in digital publishing when he joined Logos Bible Software in 1993 after spending nearly 10 years in the radio broadcasting industry. The Executive Director of the office of Publisher Relations, Services and Digital Content Development for Logos Bible Software, Bill has relationships with key leadership teams in over 120 book publishing companies. Logos Bible Software won the 2011 Non-Fiction Publishing Innovation Award from the Digital Book World.

Current Trends in Marketing & Publishing
Sarah Bolme, Director, CSPA

Sarah BolmeSarah Bolme is the co-founder and Director of Christian Small Publishers Association (CSPA), the owner of CREST Publications, and the author of the award-winning Your Guide to Marketing Books in the Christian Marketplace. She is also the editor of the CSPA Circular, the monthly newsletter of Christian Small Publishers Association. Sarah’s passion is educating others to help them market their books into the Christian marketplace.


2010 Publishers’ Institute:
Embracing the Next Decade

CSPA presented the third annual Publisher’s Institute on Monday, June 28th at America’s Convention Center in St. Louis, Missouri, during The International Christian Retail Show (ICRS).

NOW AVAILABLE AS AN AUDIO DOWNLOAD

CSPA has made available the complete audio recording of Publisher’s Institute: Embracing the Next Decade as well as PDF files of the outlines for each of the three speakers. You can purchase all four of these files for just $14.00. Many companies charge $50 for the information provided by just one of these speakers!


NOTE: After you make your purchase by credit card or by PayPal, you will be taken to a page where you can download the materials.

(Please note: Speaker #2 moved away from the microphone. His discussion is still audible, but requires careful listening.)

The two-hour session included:

Getting the Word Out: Promoting Your Book Before It’s Printed
Darren Henry, Vice President of Advocate Distribution Solutions, STL Distributors

Darren HenryDarren Henry is the Vice President of Advocate Distribution Solutions, a division of STL Distribution. Darren’s publishing career began in sales and in his nine years with Multnomah Publishers he called on independent booksellers, ABA Chains, Mass Market distributors and retailers and on-line retailers. In 2006 he joined STL Distribution in a sales role and later moved to his current position, providing distribution, sales & marketing services to small and mid-sized publishers.

A Legal Look at Publishing Rights Issues
Brian Flagler, Principal, Flagler Law Group LLC

Brian FlaglerBrian Flagler provides general counsel and/or publishing and trademark counsel to multiple publishers, designers, and distributors of Christian media as well as Christian ministries. Before founding Flagler Law Group, Brian served as Vice President and General Counsel at Multnomah Publishers and served as an Instructor of Intellectual Property Law at Clayton College and State University.

Creating a Successful Social Media Strategy
Sarah Bolme, Director, CSPA

Sarah BolmeSarah Bolme is the co-founder and Director of Christian Small Publishers Association (CSPA), the owner of CREST Publications, and the author of the award-winning Your Guide to Marketing Books in the Christian Marketplace. She is also the editor of the CSPA Circular, the monthly newsletter of Christian Small Publishers Association. Sarah’s passion is educating others to help them market their books into the Christian marketplace.


2009 Publishers’ Institute:
Essential Skills for Entrepreneurs

CSPA presented the second annual Publisher’s Institute on Monday, July 13th, from
6:30–8:30 p.m. in Mineral Hall B&C, the 3rd floor of the Hyatt Regency at the Colorado Convention Center, during The International Christian Retail Show (ICRS) in Denver, Colorado.

NOW AVAILABLE AS AN AUDIO DOWNLOAD

CSPA has made available the complete audio recording of Publisher’s Institute: Essential Skills for Entrepreneurs as well as PDF files of the outlines for each of the three speakers. You can purchase all four of these files for just $16.00. Many companies charge $50 for the information provided by just one of these speakers!


NOTE: After you make your purchase by credit card or by PayPal, you will be emailed a link where you can download the materials.

The two-hour session included:

Juggling the Publishing Plates: Time Management for Entrepreneurial Publishers
Anne Fenske, Publisher, Grace Acres Press

Anne FenskeFounding Grace Acres Press in 2006, Anne enables new authors to bring their award-winning work to the public. She works with aspiring authors to develop the marketing and branding needed to build an audience. Anne’s leadership is results-oriented and features expertise in business development, strategic planning, and execution. Fenske is a sought-after conference speaker and presents seminars across the nation.

Digital Printing, eBooks, and the Changing Landscape of Publishing
Don Leeper, President, BookMobile

Don LeeperIn 1996 Leeper started BookMobile, one of the first digital (print on demand) book printers. BookMobile was listed recently as one of the top 20 digital book printers by Publishing Business magazine. In 2000, during the first ebook era, Leeper founded Pagewing, a venture-funded company whose mission was to help publishers bridge the digital gap (RIP 2002). He has spoken to many publishing, literary and digital printing groups on the technological transformation of publishing.

Internet Publicity for the New Millennium
Sarah Bolme, Director, CSPA

Sarah BolmeSarah Bolme is the co-founder and Director of Christian Small Publishers Association (CSPA), the owner of CREST Publications, and the author of the award-winning Your Guide to Marketing Books in the Christian Marketplace. She is also the editor of the CSPA Circular, the monthly newsletter of Christian Small Publishers Association. Sarah’s passion is educating others to help them market their books into the Christian marketplace.

Here’s what attendees have said about Publishers’ Institute:

“A-1 Seminar.”

“Publishers’ Institute helped me greatly with learning new marketing ideas.”

“I loved all the speakers. The Institute was very well put together. I especially appreciated the variety of topics.”

“I thought that Sarah’s presentation at Publishers’ Institute on Sunday as one of the highlights of the convention for me. She gave so many wonderful marketing tips with so much valuable information. Thank you so much for taking all of the time you did to offer us such a wonderful learning experience at the convention.”

“The Publishers’ Instutute was excellent. I learned a lot and feel encouraged to jumpstart our current and future products for both web and brick & mortar bookstores.”

“Excellent hands-on info.”

“We were particularly impressed and found it incredibly useful.”

“I heard many concrete ideas which will be well applied.”

“The wealth of information presented was very valuable.”

“Very informative with practical information that can be easily implemented.”

“I love the specific website references.”

“Awesome!”

Click here to view 2009 coverage from Christian Retailing.

Click here to view 2008 coverage from Christian Retailing.