Nielsen, a company that tracks book purchases and uses the data to help publishers stay abreast of industry trends, reports that following in regards to sales of children’s books:
- The U.S. book market is stable, with little change year over year.
- The children’s book market shows more growth than the overall U.S. book market. While the overall book market has grown 33 percent since 2004, the children’s book market has grown 52 percent growth since 2004, with a four percent compound annual growth rate.
- Children’s book formats have seen growth since 2013–2014, with the most rapidly growing formats board books and boxed sets.
- Religion is a category that is growing in both children’s fiction and nonfiction year over year.
- The age group five to eight years accounts for almost 40 percent of children’s book purchases.