“If opportunity doesn’t knock, build a door.” ~Milton Berle
This quote speaks to the need to pursue and seize opportunities. In marketing, an opportunity is simply a set of circumstances that makes it possible for you to promote your book and gain exposure for your works.
Successful authors don’t just grab every opportunity that comes their way to promote their books, they also relentlessly seek out opportunities for book promotion and exposure. Are you relentlessly pursuing opportunities to promote your books? Consider these eight actions to take to open doors of opportunity to promote your books.