MCB University

On-demand seminars to help you be more successful in publishing and marketing your Christian books.

These seminars are free to CIPA members. Simply use the links below. You will need your member login information.

If you are not a CIPA member, you can access these seminars by clicking here to visit the MCBU website.

Grow Your Audience with Content Marketing

Readers buy books from authors they have a connection with and trust. Content marketing is a powerful tool to use in growing an audience for your books. This 40-minute, on-demand seminar walks you through six manageable steps of content marketing to help you develop trust with and grow your audience.

CIPA Members: Click here to access this seminar.

Create a Professional-Looking Book

This 50-minute, on-demand seminar walks you through the steps to create a professional-looking book. Instruction covers industry standards for both the interior (including front matter, content, and end matter) and the cover design for print books.

CIPA Members: Click here to access this seminar.

Develop an Audience for Your Books

The number of books published is growing exponentially while the number of readers is holding steady. To sell your books, you must develop an audience who believes in and trusts you. This 50-minute on-demand seminar walks you through the steps you can take to develop an audience of people who will purchase your books. Instruction covers what an audience is, the importance of an audience, and strategies to develop an audience.

CIPA Members: Click here to access this seminar.

Book Reviews: Tips for Getting More Reviews

This 55-minute on-demand seminar covers the importance of book reviews, how to ask readers for reviews, how to find bloggers to review your books, how to secure more online book reviews, and how to respond to reviews.

CIPA Members: Click here to access this seminar.

Branding Your Book

This 30-minute, on-demand seminar explains why branding is important for your book. Instruction covers how your book is like a business, what a brand is, how to craft a brand for your book, and how to create a book title that reflects your brand.

CIPA Members: Click here to access this seminar.

Endorsements Help You Sell More Books

This 45-minute, on-demand seminar teaches you everything you need to know to obtain endorsements for your book. Instruction covers what endorsements are, why they are important, whom to ask for endorsements, when to seek endorsements, how to request an endorsement, and where to use the endorsements you receive.

CIPA Members: Click here to access this seminar.

DIY: Publish Your Book Affordably

This one-hour, on-demand seminar walks you through the steps to publish a book affordably. Learn all the essential ingredients you need to produce a professional-looking book as well as the affordable services you can use to produce a print or an ebook.

CIPA Members: Click here to access this seminar.


 

2014 Publishers’ Institute:
Marketing for Success

CSPA presented the seventh annual Publisher’s Institute on Sunday, June 22, 2014, from 1:00 to 3:00 pm at the Georgia World Congress Center in Atlanta during the International Christian Retail Show (ICRS).

NOW AVAILABLE AS AN AUDIO DOWNLOAD

CSPA has made available the complete audio recording of Publisher’s Institute: Tools for Success as well as PowerPoint slideshows for each of the three speakers’ presentations. You can purchase all four of these files for just $12.00. Many companies charge $50 for the information provided by just one of these speakers!




NOTE: After you make your purchase by credit card or by PayPal, you will be taken to a page where you can download the materials.

Topics presented in this 2-hour session included:

Specialty Sales: Tap into Book Sales Sources Right Under your Nose!
David W. Welday III, President, HigherLife Publishing & Marketing

David WeldayDavid Welday is President of HigherLife Publishing and Marketing, Inc. HigherLife is a strategic consulting, publishing, marketing and business development company that works with executives, authors and organizations to create innovative strategies and resources built on positive, life-changing messages. David has served in the publishing and marketing world for over 30 years and has vast experience in; direct response marketing, book publishing, curriculum and digital resource development. He has acquired and worked with multiple New York Times bestselling authors. His experience includes work in traditional, collaborative and self-publishing models. David is a gifted communicator, marketing strategist, copywriter, publisher and coach.

Seven Essential Ingredients for Successful Book Promotion
Sarah Bolme, Director, Christian Small Publishers Association

Sarah BolmeSarah Bolme is the co-founder and Director of Christian Small Publishers Association (CSPA), the owner of CREST Publications, and the author of the award-winning Your Guide to Marketing Books in the Christian Marketplace. She is also the editor of the CSPA Circular, the monthly newsletter of Christian Small Publishers Association. Sarah’s passion is educating others to help them market their books into the Christian marketplace.

The round table discussion that filled the third hour is not included in this download.


 

2013 Publishers’ Institute:
Tools for Success

CSPA presented the sixth annual Publisher’s Institute on Sunday, June 23, 2013, from 3:30 to 6:00 pm at America’s Convention Center in St. Louis during the International Christian Retail Show (ICRS).

NOW AVAILABLE AS AN AUDIO DOWNLOAD

CSPA has made available the complete audio recording of Publisher’s Institute: Tools for Success as well as PowerPoint slideshows for each of the three speakers’ presentations. You can purchase all four of these files for just $16.00. Many companies charge $50 for the information provided by just one of these speakers!




NOTE: After you make your purchase by credit card or by PayPal, you will be taken to a page where you can download the materials.

Topics presented in this 3-hour session included:

International Rights: Is It Right for You?
Cheryl Melendez, Executive Director, GLINT
Michelle Zasadil, International Rights Manager, GLINT

Cheryl MelendezCheryl Melendez is the Executive Director of GLINT (Gospel Literature International). Cheryl has worked in the not-for-profit sector for over 18 years holding several management and executive positions, has served as interim director for a start-up Foundation, has experience in retail sales, and has managed her own company for the past 7 years. She has a wealth of experience in growing memberships in associations, customer service, and managing business operations.

Michelle Zasadil has been the International Rights Manager for GLINT since 1998. She manages GLINT’s relationships with the “product owners”, which are the companies that publish English-language books and other resources that the international publishers are able to translate and distribute.

Creating Thriving Content Ecosystems
Jon Hirst, President & CEO, GMI

Jon HirstJon Hirst is the President & CEO of GMI (Global Mapping International). Jon has a background in mission innovation, publishing, and leadership. He was the Executive Director of Communications for HCJB Global from 2005 to 2009. Jon is passionate about using technology to improve the spread of the gospel. Recently, Jon and his wife, Mindy, have mentored leaders and authors through their Generous Mind think tank. Jon is also co-author (with Mindy Hirst and Paul Hiebert) of Through the River: Understanding Your Assumptions about Truth and co-editor (with Jim Reapsome) of Innovation in Mission.

Marketing Trends in Selling Books
Sarah Bolme, Director, Christian Small Publishers Association

Sarah BolmeSarah Bolme is the co-founder and Director of Christian Small Publishers Association (CSPA), the owner of CREST Publications, and the author of the award-winning Your Guide to Marketing Books in the Christian Marketplace. She is also the editor of the CSPA Circular, the monthly newsletter of Christian Small Publishers Association. Sarah’s passion is educating others to help them market their books into the Christian marketplace.