MCB University

On-demand seminars to help you be more successful in publishing and marketing your Christian books.

These seminars are free to CIPA members. Simply use the links below. You will need your member login information.

If you are not a CIPA member, you can access these seminars by clicking here to visit the MCBU website.

Grow Your Audience with Content Marketing

Readers buy books from authors they have a connection with and trust. Content marketing is a powerful tool to use in growing an audience for your books. This 40-minute, on-demand seminar walks you through six manageable steps of content marketing to help you develop trust with and grow your audience.

CIPA Members: Click here to access this seminar.

Create a Professional-Looking Book

This 50-minute, on-demand seminar walks you through the steps to create a professional-looking book. Instruction covers industry standards for both the interior (including front matter, content, and end matter) and the cover design for print books.

CIPA Members: Click here to access this seminar.

Develop an Audience for Your Books

The number of books published is growing exponentially while the number of readers is holding steady. To sell your books, you must develop an audience who believes in and trusts you. This 50-minute on-demand seminar walks you through the steps you can take to develop an audience of people who will purchase your books. Instruction covers what an audience is, the importance of an audience, and strategies to develop an audience.

CIPA Members: Click here to access this seminar.

Book Reviews: Tips for Getting More Reviews

This 55-minute on-demand seminar covers the importance of book reviews, how to ask readers for reviews, how to find bloggers to review your books, how to secure more online book reviews, and how to respond to reviews.

CIPA Members: Click here to access this seminar.

Branding Your Book

This 30-minute, on-demand seminar explains why branding is important for your book. Instruction covers how your book is like a business, what a brand is, how to craft a brand for your book, and how to create a book title that reflects your brand.

CIPA Members: Click here to access this seminar.

Endorsements Help You Sell More Books

This 45-minute, on-demand seminar teaches you everything you need to know to obtain endorsements for your book. Instruction covers what endorsements are, why they are important, whom to ask for endorsements, when to seek endorsements, how to request an endorsement, and where to use the endorsements you receive.

CIPA Members: Click here to access this seminar.